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  • Counterpoint Research has released a new report examining the impact of the iPhone Duo on the foldable smartphone market, display suppliers, and the segment’s growth through 2030. Here are the details. more…
  • Apple Watch Series 12 is a major upgrade to the core health and fitness tracking wearable. That’s because of the new Health Sensing System that includes an even more capable heart rate monitor. The new hardware doesn’t just extend to more accurate health data. There’s a big change to a small complication that I’m seeing in Apple’s marketing material. It’s just one thing I’m excited about with the new Series 12 and Ultra 4 models. more…
  • This week, Apple announced that iOS 27 will be released to everyone on Monday, September 14. Along with that, the company now says two features included in the iOS 27 betas have been removed and will be released in a “future software update” for iPhone: suggestions in Messages and automatic password changes. more…
  • Apple Watch Series 12 improves many of the core components that power watchOS and the device’s health and fitness features, plus unlocks new AI capabilities. Here’s everything new in Apple Watch Series 12 vs Series 11. more…
  • Apple’s new iPhone 18 Pro cases and other accessories are now available in Apple Stores. Pre-orders for the new phones start tomorrow ahead of the launch in one week. more…
  • Water damage is one of those problems where a single sensor can save you a major repair bill on your floors, cabinets, etc. Leak sensors have been among the best values in the smart home for years, and Shelly’s new Flood S Gen4 makes it even easier to get started. It’s under $30, Matter-certified, and works with Apple Home out of the box. more…
  • iOS 27 launches for all users next week, and will be followed not long after by the first iOS 27.1 beta and public launch. Here’s when to expect iOS 27.1’s arrival. more…
  • Many have complained that Apple design has been sapped of some of its trademark whimsy in recent years. Well, here’s the latest example of how the tides seem to be changing. Buried in the Settings app on iOS 27, Apple has hidden an easter egg that hails back from classic Mac OS; Clarus the Dogcow. Here’s how to trigger it … more…
  • iPhone 18 Pro pre-orders start tomorrow, and you can “Get Ready” by making your selections in advance via the online Apple Store. Here’s the deadline for when those decisions need to be locked in ahead of pre-orders opening. more…
  • The variable aperture lens of the shiny new iPhone 18 Pro goes almost one stop wider than the fixed aperture lens in its predecessor: up from f/1.78 in the iPhone 17 Pro to f/1.48 (a smaller number is wider). In principle, this will allow for slightly shallower depth of field, enabling greater separation between your subject and the background – although it’s a relatively small difference. But there are four ways to achieve shallow depth of field (DOF) with much older iPhones … more…
  • I had been a loyal T-Mobile customer since 2016, when the company introduced its T-Mobile ONE plan. I had a military discount the entire time I was with them, but even with that discount my bill eventually ballooned to $113 a month thanks to T-Mobile’s price hikes. I decided enough was enough, so I started looking for a cheaper alternative. Plus, with Apple’s iPhone 18 Pro costing at least $100 more this year, I thought cutting my cell phone bill might help soften the blow if I upgraded to a new device. And so, I sought out an MVNO. more…
  • Siri AI launches next week in iOS 27, and it’s a huge upgrade to Apple’s assistant. There are tons of ways Siri is new and improved, but here are three examples of times Siri has impressed me so far. more…
  • Alongside the ongoing AirPods Pro 3 deal, pre-orders are flying on the new AirPods 5, Apple Watch Ultra 4, and Apple Watch Series 12 with some early discounts. We just detailed how to score the new AirTag from $20 each, and a solid $50 off Sharge’s impressive metal 300W smart display power bank. Check it all out below.  more…
  • Apple Watch Ultra 4 has the same external look as Ultra 3, but it’s packed with internal upgrades to the chip and health sensors that unlock new and improved features. Here’s everything new in Apple Watch Ultra 4 vs Ultra 3. more…
  • Apple CarPlay now works with six major third-party AI chatbot apps. Microsoft Copilot is the latest iPhone app to add CarPlay support. more…
  • Listen to a recap of the top stories of the day from 9to5Mac. 9to5Mac Daily is available on iTunes and Apple’s Podcasts app, Stitcher, TuneIn, Google Play, or through our dedicated RSS feed for Overcast and other podcast players. Sponsored by Stuff:Stuff helps you get everything out of your head and into a simple, elegant system—closing open loops and reducing mental stress. A simple to-do list for iPhone, iPad, and Mac, with powerful tools that make organizing, tracking, and checking off your tasks a whole lot more satisfying. Get Stuff done. Sponsored by iMazing: iMazing’s platform for data transfer and device management keeps getting better. Get 20% off iMazing with code 9TO5-SEP26-20OFF.  more…
  • Apple makes a bold claim when it comes to Apple Watch Series 12 and Apple Watch Ultra 4. According to Apple, the new Health Sensing System on both watches “delivers the most accurate heart rate sensing in a wearable.” Apple backs up this claim with a new study that shows how Series 12 heart rate sensing compares to other leading wearables, including smart rings and fitness bands. more…
  • iOS 27 is packed with new features across Messages, Notes, Apple Wallet, CarPlay, and more. Here are three of my favorite new iOS 27 features. more…
  • Following this week’s Apple event, new Apple CEO John Ternus and marketing SVP Greg Joswiak sat down for an interview to talk more about the iPhone 18 Pro and iPhone Duo. In the interview with Tom’s Guide and TechRadar, Ternus and Joswiak discussed why Apple decided that now was the time to enter the foldable market. Ternus also touched on his feelings after his first week as Apple CEO. more…
  • Benjamin and Chance react to the September Apple event in this bumper special episode, featuring our first impressions (and Chance’s initial hands-on from the ground at Apple Park) with iPhone Duo, iPhone 18 Pro, AirPods 5 and the new Apple Watch lineup.  And in Happy Hour Plus, even more thoughts on the iPhone Duo, and how Apple presented John Ternus’s first event as CEO. Subscribe at 9to5mac.com/join. Sponsored by Quince: Find your next fall favorites at Quince. Download the Quince app for app-exclusive offers, or visit quince.com/happyhour. Get free shipping on your order and 365-day returns. Now available in Canada and the UK, too. Sponsored by Shopify: All you need is the idea. Shopify handles the rest. Start your free trial at shopify.com/happyhour. Sponsored by iMazing: iMazing’s platform for data transfer and device management keeps getting better. Get 20% off iMazing with code 9TO5-SEP26-20OFF.  Sponsored by Bitwarden: Register for the free, virtual Open Source Security Summit on September 17, featuring cybersecurity leaders David Sanger and Joseph Menn — and check out Bitwarden for trusted open source password, passkey, and secrets management, with end-to-end encryption and seamless autofill across all your devices. more…
  • Apple is extending free access to its satellite features for existing iPhone users for another year, the company revealed in a footnote to its iPhone 18 Pro press release. Here are the details. more…
  • Listen to a recap of the top stories of the day from 9to5Mac. 9to5Mac Daily is available on iTunes and Apple’s Podcasts app, Stitcher, TuneIn, Google Play, or through our dedicated RSS feed for Overcast and other podcast players. Sponsored by Stuff:Stuff helps you get everything out of your head and into a simple, elegant system—closing open loops and reducing mental stress. A simple to-do list for iPhone, iPad, and Mac, with powerful tools that make organizing, tracking, and checking off your tasks a whole lot more satisfying. Get Stuff done. Sponsored by iMazing: iMazing’s platform for data transfer and device management keeps getting better. Get 20% off iMazing with code 9TO5-SEP26-20OFF.  more…
  • Apple’s new iPhone Handoff feature, which lets users share a single phone number across two iPhones, will cost $5 per month on T-Mobile. Here are the details. more…
  • The DOJ has won a temporary pause on an order requiring it to respond to Apple’s requests for documents from 14 federal agencies, while the government appeals the ruling in its ongoing antitrust case against the company. Here are the details. more…
  • Developers can now submit apps built for iOS 27 and Apple’s other new operating system releases, ahead of their official rollout next Monday. Here are the details. more…
  • Premiering October 2, The Last First: Winter K2 promises “an unflinching look at the industry of extreme mountain climbing and its changing culture.” Watch the trailer below. more…
  • A new TrendForce report says the iPhone Duo is expected to capture 24,8% of the foldable smartphone market in 2026 alone, countering a 20% slump in the segment. Here are the details. more…
  • If you missed yesterday’s “Surprise and Shine” event and don’t feel like watching the entire hour-plus-long video, Apple’s YouTube Channel has got you covered. Watch the event recap below. more…
  • iPhone Duo was unveiled this week, but won’t ship until October. And Apple reportedly has many other new products set to debut in October too, here’s what’s coming. more…
  • Apple is giving the Apple TV Remote app experience a lot of love in iOS 27. That’s as good a sign as any that a new Apple TV 4K box is on the way. more…
  • Following the iPhone 18 Pro and iPhone Duo announcement this week, Apple has started accepting iPhone Air and iPhone 17 trade-ins for credit. However, the iPhone Air offer is a bit of a sore spot, especially after this week’s price increases. more…
  • Apple TV has a strong fall lineup coming up, including four weeks straight of big premieres that kick off next week with critical hit Slow Horses. Here’s what’s coming. more…
  • Apple unveiled its new Apple Watch Ultra 4 and Apple Watch Series 12 lineup yesterday, plus the all-new AirPods 5. They hit shelves next Friday, September 18. Ahead of that launch, Apple’s new lineup is now available to pre-order on Amazon. Pre-order AirPods 5 Pre-order Apple Watch Series 12 Pre-order Apple Watch Ultra 4 more…
  • Look, no offense to Apple Vision Pro. I’m sure Apple Vision Pro is a very nice person. But iPhone Duo and Apple Vision Pro are not the same. There’s a take that the iPhone Duo may have the Apple Vision Pro problem. The idea is that due to its price and device-specific software, it may be a miss and not a hit. The two things are not the same. more…
  • iPhone 18 Pro packs lots of camera upgrades (great rundown here), with the tentpole addition being variable aperture. But there’s one other Main camera change that users like me might deem their favorite. more…
  • Alongside the ongoing pre-order deals on the new M6 Mac mini, today we are highlighting pre-orders on the new AirPods 5 (just keep in mind you can still land AirPods Pro 3 for just $50 more). The new Apple Watch Series 12 and Ultra 4 are also now up for grabs (here’s some deals on how to land them at up to $325 off) and, if you’re quick, the most affordable M5 MacBook Air live at $1,099 via Apple refurb ($200 off new list). Head below for more.  more…
  • Now that the iPhone Duo is official, how do its hardware specifications compare with the similarly sized Samsung Galaxy Z Fold8? Let’s find out. more…
  • This week alongside its iPhone 18 Pro and iPhone Duo unveilings, Apple launched a brand new Wrist Strap accessory for iPhone. Here are the details. more…
  • When iPhone Duo arrives next month, many third-party apps might not work as well as Apple’s built-in apps. There’s a reason for that, at least initially, though the situation should improve over time. more…
  • Those with very long memories might have spotted a resemblance between the iPhone Duo and a prototype device seen way back in 2009, the Microsoft Courier. My headline is, of course, tongue-in-cheek: Microsoft never got any further than the prototype, and abandoned the project less than a year later. All the same, it is remarkable now to look back at it and see just how similar it is in terms of the integrated user-interface … more…
  • Apple launched two new Watch models yesterday: Apple Watch Series 12 (pre-order) and Apple Watch Ultra 4 (pre-order). And new findings reveal that they each have a surprise upgrade not mentioned by Apple: double the RAM of their predecessors. more…
  • Snap is launching a new mobile app feature called Snapchat Plans. While it may sound like a new subscription service, Plans is actually a set of features that encourages hanging out in person. more…
  • If ever there was a head versus heart moment in terms of Apple tech, it was in yesterday’s unveiling of the new iPhones. I already started the morning by wiping the drool from my desk after watching the iPhone Duo sections of yesterday’s keynote, but the true hero of yesterday’s show for me was the iPhone 18 Pro/Pro Max, thanks to the new camera features … more…
  • watchOS 27 launches next week, the major new Apple Watch update. Here are Apple’s official release notes detailing what’s new in watchOS 27. more…
  • Wow. After Samsung had a seven-year head start on Apple in the foldables market, the company really had to live up to its ethos of waiting until it could do a far better job than everyone else, and boy did it deliver with the iPhone Duo! It was abundantly clear that Apple had thought through every detail of what a foldable iPhone needed to be, and has taken advantage of every benefit the form factor has to offer … more…
  • The new iPhone 18 Pro has much better battery life than its predecessors, but it also has even faster wired charging. To fast charge the new iPhone, Apple says you need to use its dynamic 40-watt power adapter with 60-watt max output and USB-C cable. With this combination, you will charge at the maximum possible speed, which is about 33% faster than previous pro iPhones could. more…
  • Listen to a recap of the top stories of the day from 9to5Mac. 9to5Mac Daily is available on iTunes and Apple’s Podcasts app, Stitcher, TuneIn, Google Play, or through our dedicated RSS feed for Overcast and other podcast players. Sponsored by Stuff: Stuff helps you get everything out of your head and into a simple, elegant system—closing open loops and reducing mental stress. A simple to-do list for iPhone, iPad, and Mac, with powerful tools that make organizing, tracking, and checking off your tasks a whole lot more satisfying. Get Stuff done. Sponsored by iMazing: iMazing’s platform for data transfer and device management keeps getting better. Get 20% off iMazing with code 9TO5-SEP26-20OFF.  more…
  • Apple unveiled the highly anticipated iPhone Duo today, its first-ever foldable iPhone. I spent a quick few minutes with the device after it was announced, here’s what it looks like in the real world. more…
  • Following today’s announcement of the iPhone Duo, Apple has launched a new set of resources to help developers prepare their apps for the company’s first foldable iPhone. Here are the details. more…
  • Following today’s “Surprise and Shine” event, Apple has now updated its official Design Resources portal with new product bezels for the iPhone Duo and iPhone 18 Pro. Here are the details. more…
  • watchOS 27 includes one new watch face: Siri Modular. The new face is available on both Apple Watch Series and Ultra models. However, the version on Ultra has a few more customization options. Check it out. more…
  • Apple today published a new support article that provides more detail on Apple Intelligence usage terms, limits, and restrictions. Here’s what the company says. more…
  • Today Apple introduced iPhone 18 Pro and Pro Max, its latest flagship models. While each Pro model is largely identical, there are two exclusive new advantages—one for each model. more…
  • If you like the new wallpapers Apple created for the iPhone 18 Pro and iPhone 18 Pro Max, you don’t need to buy a new iPhone to get them. You can download them right here. more…
  • iPhone Duo is the name of Apple’s new foldable model, and it’s perhaps the most fascinating new model since the original iPhone. Here are all the little iPhone Duo details you might have missed. more…
  • During today’s “Surprise and Shine” event, Apple confirmed the rollout timeline for the new Siri AI, which will launch in English before expanding to five more languages in October. Here are the details. more…
  • Apple today unveiled AirPods 5, available to order now starting at just $129, the new version of its entry-level AirPods. The biggest takeaway is that — among a sea of Apple price increases — the new AirPods are actually cheaper than ever, despite coming with Active Noise Cancellation as standard, and a few other niceties. Here’s what’s new compared to the outgoing AirPods 4 … more…
  • Today Apple unveiled three flagship new iPhone models: iPhone 18 Pro and Pro Max as well as the foldable iPhone Duo. Here’s an overview of the key differences between each model. more…
  • Apple is launching an all-new set of features called Audio Intelligence, starting with today’s new Apple Watch Series 12 and Apple Watch Ultra 4. The company details how the new feature works, especially around privacy, in a new paper. more…
  • Just a month after raising trade-in values across much of its product lineup, Apple has updated them once again following its “Surprise and Shine” event, lowering values for iPhones while increasing them for iPads and most Macs. Here are the new values. more…
  • Apple is launching a new free trial offer with the purchase of eligible hardware, including the just-announced iPhone 18 Pro and iPhone 18 Pro Max. iPhone 18 Pro, Pro Max and iPhone Duo purchases will allow users to unlock a three month trial of the Apple One bundle. more…
  • Apple has announced that macOS 27 Golden Gate will ship to all users next Monday, September 14. Here are Apple’s official release notes for macOS 27. more…
  • Apple has just announced the new flagship iPhone lineup, featuring iPhone 18 Pro and iPhone Duo. One of the biggest improvements is battery life. In fact, Apple says this generation represents the biggest jump in battery life iPhone history ever. So let’s break down what’s changed … more…
  • Apple has officially announced the iPhone Duo, its first foldable display device. Additionally, the company has detailed how third-party apps will work with the larger display. This includes three modes for apps that target iOS 26, iOS 27.0, and iOS 27.1. more…
  • New Release Candidates for macOS Tahoe 26.7 and macOS Sequoia 15.8 are available to developers and users in the public beta program. Here are the details. more…
  • Today Apple announced that iOS 27 will launch next Monday, September 14. Here are the full release notes for the major new iPhone update. more…
  • Apple today confirmed that macOS 27 Golden Gate will launch on September 14, alongside iOS 27, iPadOS 27, and its other operating systems. Here’s the full list of compatible Macs. more…
  • Today Apple unveiled iPhone 18 Pro and Pro Max, its latest flagship models. Here’s everything new with iPhone 18 Pro vs last year’s iPhone 17 Pro. more…
  • With the iPhone 18 Pro and Pro Max now starting $100 more than their predecessors, Apple has also applied the price hike to the entire iPhone lineup, including the phones that didn’t change at all. That means the base model iPhone 17 now starts at $899, up from $799. Similarly, the iPhone Air breaks into the four digit club, now priced at $1099 to start. more…
  • With the “Surprise and Shine” event now in the books, Apple is now rolling out the first developer and public Release Candidate of macOS 27 Golden Gate ahead of the operating system’s public launch. Here are the details. more…
  • Today following its “Surprise and shine” September event, Apple has shipped the RC (release candidate) versions of iPadOS 27, watchOS 27, and more. more…
  • Apple has released the first iOS 27 release candidate for testing. The update brings Apple’s next major iPhone software release one step closer to public launch, with Siri AI leading the list of changes. more…
  • Today at its September event, Apple unveiled iPhone 18 Pro and iPhone Duo, but there was no base model iPhone 18 introduced. Here’s why. more…
  • During its “Surprise and Shine” event today, Apple confirmed that iPadOS 27 will be released in just a few days, on September 14. Here are the compatible devices. more…
  • Today Apple unveiled the first foldable iPhone ever: iPhone Duo. But the new model won’t launch alongside iPhone 18 Pro. Instead, Apple has confirmed an October release date. more…
  • We didn’t get the new Apple TV 4K model some had predicted in today’s fast-paced ‘Surprise and shine’ event, but the developer and public Release Candidate (RC) of tvOS 27 is now rolling out … more…
  • Apple has officially unveiled the highly anticipated foldable iPhone, and it’s called iPhone Duo. Here’s everything you need to know. more…
  • watchOS 27 is coming this month, and now we have an official release date. Apple says we can expect the Apple Watch software update on Monday, September 14. The Apple Watch software update brings Siri AI, new ways to launch apps, and more changes to the device. more…
  • Today during its Apple Watch Series 12 and Ultra 4 announcements, Apple announced a new watch face coming to watchOS 27: Siri Modular. more…
  • Apple today confirmed at its “Surprise and Shine” event that iOS 27 will be released in less than a week, on September 14. Here are the compatible devices. more…
  • Apple Watch Series 12 and Apple Watch Ultra 4 are official. Apple has announced its two new Apple Watch models as part of its product event today. An upgraded health tracking system is key to both models. more…
  • Today Apple unveiled its latest hardware products during the “Surprise and shine” event, where we also learned the release date for visionOS 27, the new software update for Vision Pro. more…
  • Apple today unveiled the A20 Pro, its first chip built on 2nm technology at its “Surprise and Shine” event, bringing major CPU, GPU, and AI upgrades to the iPhone Duo, iPhone 18 Pro, and iPhone 18 Pro Max. Here are the details. more…
  • Today during its iPhone 18 Pro event, Apple announced the next generation AirPods 5 with improved active noise cancellation. Here are the details. more…
  • Apple is introducing a new Reference Image feature as part of the new iPhone 18 Pro, which digitally authenticates that the image you took with the camera has not been altered later by AI. If edits have been made, users can see the ‘digital negative’ original and compare the differences. This is Apple’s answer to the rise of synthetic AI-generated imagery. Reference Image ensures that people looking at your photos know if it reflects the true reality or not. more…
  • Apple has announced that the iPhone 18 Pro offers three times the cooling performance of last year’s model. A new chip design puts the CPU closer to the “next generation” vapor chamber, for greatly improved cooling to support sustained high-performance use … more…
  • iPhone 18 Pro is now official. Apple just kicked off its big event today, and the first new products include the iPhone 18 Pro and iPhone 18 Pro Max. more…
  • Update: Apple’s all-new AirPods 5 now available for pre-order at Amazon from $129 on the base model and the higher-end Wireless Charging Case variant Just ahead of $50 off, the AirTag 2 all-time low is back, and we are once again tracking $100 off AirPods Max 2. Today’s 9to5Toys Lunch Break is, however, headlined by a giant $500 price drop on Apple’s latest 14-inch 2TB M5 Pro MacBook Pro, a solid $100 price drop on the most affordable 2026 Apple Studio Display you can buy, and the now even lower launch price on this sweet new liquid-cooled Qi2.2 MagFlow Pro 25W Qi2.2 power bank. Check it all out below.  more…
  • 9to5Mac’s Apple event coverage is brought to you by iMazing: iMazing’s platform for data transfer and device management keeps getting better. Get 20% off iMazing with code 9TO5-SEP26-20OFF. I’m at Apple Park for today’s “Surprise and shine” event, headlined by the rumored announcement of the iPhone 18 Pro and the foldable iPhone Duo. We’re also expecting the Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5. Bookmark this page to follow along with 9to5Mac’s coverage of all of Apple’s announcements today. more…
  • Today is Apple’s big September launch event, with a tagline: ‘Surprise and shine.’ Here’s how to watch the Apple event live, and a roundup of new products rumored to debut. more…
  • Mark Gurman at Bloomberg has offered several last-minute leaks ahead of today’s “Surprise and shine” Apple event, including the iPhone Duo name for the foldable. And his latest post on X details the expected colors for iPhone 18 Pro and Pro Max. more…
  • John Ternus, ahead of his first product unveiling as Apple CEO, has just posted a mysterious video teasing what may be iPhone 18 Pro’s new camera feature. more…
  • We’re expecting today’s shiny new iPhones to be accompanied by price raises, even if they aren’t as painful as initially expected. Apple is reportedly softening the blow a little for some upgraders by offering higher trade-in values for devices with minor cosmetic defects … more…
  • We’re just hours away from Apple’s “Surprise and shine” special event, where it’s expected to announce the foldable iPhone Duo, the iPhone 18 Pro, new Apple Watch models, and AirPods 5. more…
  • It was widely expected that the first foldable iPhone set to be launched later today would be named the iPhone Ultra. However, a report yesterday said that the device will instead be called the iPhone Duo. If accurate, it’s an interesting development as it might potentially point to the company reserving the Ultra suffix for a completely different future model … more…
  • 9to5Mac Security Bite is exclusively brought to you by Mosyle, the only Apple Unified Platform. Making Apple devices work-ready and enterprise-safe is all we do. Our unique integrated approach to management and security combines state-of-the-art Apple-specific security solutions for fully automated Hardening & Compliance, Next Generation EDR, AI-powered Zero Trust, and exclusive Privilege Management with the most powerful and modern Apple MDM on the market. The result is a totally automated Apple Unified Platform currently trusted by over 45,000 organizations to make millions of Apple devices work-ready with no effort and at an affordable cost. Request your EXTENDED TRIAL today and understand why Mosyle is everything you need to work with Apple. This is part two of my conversation with Patrick Wardle of Objective-See and Kseniia Yamburh of Moonlock Lab. In part one, we got into Apple’s bug bounty program and the AI slop problem. This time, Kseniia walks through what’s actually hitting Macs in 2026 based on Moonlock’s mid-2026 threat report, and Patrick previews Objective by the Sea v9, the largest Apple security conference (and the only one). more…
  • The Apple Lakeside store, located in a large out-of-town shopping center in Essex, England, is set to reopen on Saturday after a major redesign. The company says the upgrades include new sustainable materials and a range of accessibility improvements … more…
  • Following the usual tradition, the Apple Store is down ahead of this morning’s September Apple event, kicking off at 10 AM Pacific Time. We are expecting Apple to announce the new iPhone 18 Pro and Pro Max, the foldable iPhone Duo, Apple Watch Series 12, and updated AirPods (fifth-generation). more…
  • Samsung says it welcomes Apple’s entry into the foldable smartphone market, although the company appears to feel threatened by the likely build quality of the iPhone Duo/Ultra. A Samsung exec said he sees Apple’s launch as “acknowledging and recognizing” the Korean company’s “pioneering” lead … more…
  • Apple has hiked priced across its range of products the past few months, but the iPhone has so far escaped unscathed. That is set to change today when Apple unveils its newest lineup of high-end iPhone models, including iPhone 18 Pro, iPhone 18 Pro Max, and the brand new foldable device, the iPhone Duo. But a late-breaking Bloomberg report indicates that the price increases may not be as bad as some feared. Bloomberg’s Mark Gurman reports that iPhone 18 Pro and iPhone 18 Pro Max will cost $100 more than the previous-generation, setting a new starting price of $1199. more…